National Sample Survey Office (NSSO) is the place to get consumption data is India. The NSSO has some well-documented drawbacks, and most credible underestimates consumption at the higher end of the income spectrum. But it is still the most economically and geographically representative dataset present in the country.

The NSSO’s 2011-2012 consumption data divides per capita weekly consumption of alcohol into four major categories – country liquor, toddy, beer and foreign/ refined liquor or wine. The average rural Indian drinks 220 ml across those 4 types of alcohol in a week, or 11.4 litres in a year. Toddy is the most famous drink for rural India followed by country liquor. The average urban Indian, meanwhile, drinks 96 ml per week or 5 litres in a year, country liquor being most famous drink.

So how do the states compare in terms of consumption? The biggest toddy and country liquor drinking states are Dadra & Nagar Haveli, Andaman & Nicobar Islands and Arunachal Pradesh. Small states and Union Territories are most likely to have sampling errors, so let us look at the bigger states in India. Andhra Pradesh tops among the bigger states, followed by Jharkhand, Assam and Bihar.

The biggest beer, wine and refined/ foreign liquor drinking states and Union territories are Andaman & Nicobar Islands, Daman & Diu, Dadra & Nagar Haveli, Arunachal Pradesh, Sikkim and Puducherry. Next come Andhra Pradesh, Goa and then Karnataka and Kerala come in third place.

In fact, Andhra Pradesh is by far India’s biggest drinking state, consuming whopping 665 ml per capita per week on average, or nearly 34.5 litres per year, across those four types of alcohol. Kerala is far behind with consumption of alcohol at 196 ml per week or just 10.2 litres per year.

Income surprisingly affects alcohol consumption. In rural areas of India, toddy and country liquor consumption rises with class and falls only in the richest 5%, while beer and refined liquor rises with class. For urban areas, country liquor consumption falls among rich people, while beer and refined liquor consumption rises exponentially.

State / UT alcohol consumption per capita per week

State / UTToddy & Country
Liquor (in ml)
Beer, Foreign
Liquor & Wine
(in ml)
Bidi
(Nos.)
Cigarette
(Nos.)
Gujarat53324.10.2
Bihar266 17 2.6 0.3
Daman & Diu 252 1,079 4.3 0.3
Chhattisgarh 120 27 9.6 0.3
Uttar Pradesh 34 5 26.1 0.4
Odisha 146 20 6 0.5
Punjab 141 50 14.5 0.5
Jharkhand 320 14 1.2 0.6
Dadra & Nagar Haveli 2,533 498 29.5 0.6
Maharashtra65 19 4.7 0.7
Madhya Pradesh 133 12 31.8 0.7
Rajasthan 80 43 49.80.7
Haryana 89 43 40.4 0.8
Chandigarh37 42 22.5 0.9
Uttarakahnd 38 43 40.6 1.4
Assam 304 19 11.8 1.6
Delhi55 86 11.9 1.7
Goa 47 108 1.4 1.9
Arunachal Pradesh 749 346 6 2
Tamil Nadu20 85 12.3 2
Karnakata23 102 21.1 2
Sikkim 41 307 5.3 2.3
Himachal Pradesh 149 73 42.9 2.3
Tripura 163 2 80.8 2.9
Puducherry 154 144 5.1 3
West Bengal74 12 41.4 3.2
Andaman & Nicobar Island 656 53212.1 3.3
Manipur 155 6 10.5 3.8
Nagaland 159 23 12.7 4.2
Andhra Pradesh561 104 16.5 4.4
Jammu & Kashmir 32 7 14.3 4.7
Kerala 94 102 8.9 6.4
Meghalaya 74 49 28 8.2
Lakshadweep 0 0 9.9 8.3
Mizoram 29 2 9.8 28.8
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